The Business of Creativity

The art of creation isn't all creativity when it's a function of a larger business. When I interview chefs, I ask "Do you realize you're commoditizing your craft and ideas will evolve from inspiration into data to meet a business need?" I then ask "Does that challenge excite you?"

The navigation from left brain to right back to left always excites me. It's a puzzle. It's a journey.

LEFT: Create a plan using research & best thinking. It's sensible & provides grounding for an executive group to stand upon because they'll have different comfort levels with risk.

RIGHT: Magic doesn't come from sensible though. Magic comes from journeying outside conventions and getting excited about heretofore unconsidered opportunities. The side road. The discovery. The Id. Ahh, creativity.

LEFT: Evolve the id into something viable for the business by gradually reigning in the impossible because capital isn't limitless, flow through matters, and skills must be replicated... all while maintaining the essence of the excitement.

This thrilling journey finds its apotheosis in the restaurants where team members get excited about what they're delivering and consumers enjoy your ideas. You've led the work and this payoff is... magic.